Monday, June 15, 2015

Sneak Peek! New From The Scarlett House

"Life On Sampler Hill" is a beautiful new sampler designed exclusively for Hoffman Distributing Company by Tanya Brockmeyer of The Scarlett House.  The release date is Friday, June 26th.

This design uses 36ct Espresso linen by R & R Reproductions.  Classic Colorworks threads will also be needed and the colors are listed below.

Classic Colorworks Hand Dyed Threads:
English Ivy
Whatley Woodlands
River Rocks
Cherry Cobbler
Stepping Stones
Sun kissed
Antique Lace
Joshua Tree
Blacksmith Blue

Our item# is 15-1882 and the suggested retail price is $12.00.  Get on down to your local needlework shop and pre-order this chart and supplies! 


Friday, June 12, 2015

#Hoffman30th Sneak Peek From Plum Street Samplers

The second big #FridayUpdate of our 30th anniversary summer is set for June 26th and we have another exciting sneak peek for you!  "Deer Friends" is an exclusive design by Paulette Stewart of Plum Street Samplers just for Hoffman Distributing Company!

The fabric used is 36 ct. American Chestnut by R & R Reproductions.  Threads are by Classic Colorworks and listed below:

Glazed Carrots
Peanut Brittle
La Tierra
Just Rust
Colonial Copper
Pumpkin Harvest
Weeping Willow
Hickory Sticks
Onion Skin
Whatley Woodlands

The suggested retail price for "Deer Friends" (chart only) is $12.00.  Get to your local needlework shop and pre-order this design and supplies!

Wednesday, May 27, 2015

More Sneak Peeks for #Hoffman30th!

Turning 30's not so this case it's good!  Very good!  And who am I kidding, I blew past 30 a long time wait, I meant to say a LITTLE while back!  Yeah that's the ticket, a little while back.  Let's go with that!

In any event, some of the best designers in the industry have submitted new releases for our #Hoffman30th update and we can't wait until Friday!
Here's some of what you'll see this Friday, May 29th on our #FridayUpdate:

Threadwork Primitives

Joy Of My Heart
102w x 94h
Stitched on 32ct Dirty Ewe by Dames of the Needle (Item# FAB-080)

 Spring Tail Feathers
82w x 51h
Stitched on 32ct Peeps Lost Sheep by Dames of the Needle (Item# FAB-081)

With Thy Needle And Thread (Brenda Gervais)

Bluebird Out My Window
60w x 96h
*uses Classic Colorworks Avocado & Ye Olde Gold

Grand Olde Flag
104w x 116h
*uses Classic Colorworks threads Blue Corn, Perfect Piecrust, Cayenne & Hazelnut

Cross Stitching Art

Holly-Never Love A Wild Thing!
82w x 192h

Hands On Design

Stitching By The Sea and Seas The Day


Needle Bling Designs

Happy 4th
72w x 116h

Stay tuned to our social media outlets and website for more sneak peeks and be sure to catch our big #FridayUpdate this week!

For ordering in store or online, contact your local needlework shop.  They know and love cross-stitch and are ready, willing and able to help you like no one else can!  


Friday, May 22, 2015

Classic Colorworks Debuts Two New Colors

All right ladies and gents...throwing out a teaser of new Classic Colorworks hand dyed thread colors on social media without a sneak peek will just not fly!  I couldn't wait anyway, these are just too pretty to keep under wraps any longer! 

Coming next Friday May 29th on our #Hoffman30th #FridayUpdate, "Rose Petal" and "Strawberry Parfait" will be ready to ship to your local needlework shop!

And just when you think it can't get any better, it gets better.  Diane Williams of Little House Needleworks has created a one of a kind, exclusive chart that will be available FREE to any shop who buys these threads!   

All of this in celebration of our 30th year in business and we have more planned later this summer!     


Stay tuned to our blog, sign up for our e-newsletter, follow us on Facebook and Twitter, or just go pre-order these at your local shop!  Don't forget to check our website for more new releases on Friday!

Did I forget our Hoffman Pinterest boards?  Why yes I did...but we're there too

Have a great Memorial Day weekend! 

Wednesday, May 20, 2015

Coming Soon From Dames Of The Needle!

We decided last spring to celebrate our 30th in style!  So we've got yet ANOTHER exciting announcement for you!  "Eliza Ann Scott 1847" is a gorgeous antique sampler by Dames of the Needle and will be released on Friday May 29th.  

The stitch count is 90w x 145h and the design is stitched on 32 count Peep's Lost Sheep, also by Dames of the Needle.

This design is available to shops exclusively through Hoffman Distributing Company, Inc. in celebration of our 30th anniversary in business! 

Title: Eliza Ann Scott 1847
Designer: Dames of the Needle

Stitch Count: 90w x 145h
HDC item#: 15-1744

Fabric: 32 count Peep's Lost Sheep by Dames of the Needle / Item#: FAB-081

Contact your local needlework shop for ordering!   

More to come soon!  Don't miss our 5/29 #FridayUpdate #Hoffman30th !!

Monday, May 18, 2015

Coming Soon From Little House Needleworks!

In celebration of our 30th year in business, we would like to announce the upcoming arrival of a brand new chart by Little House Needleworks, available exclusively at Hoffman Distributing Company!

"Blessed Is The Life" will be released on Friday May 29th on our #FridayUpdate / #Hoffman30th new book listing.

This design is stitched on 30ct 18th Century Brown linen by R & R Reproductions and uses the Classic Colorworks hand dyed threads listed below.

Contact your local needlework shop for ordering!

Title: Blessed Is The Life
Stitch Count: 177w x 53h
Hoffman Item#: 15-1719
Designer: Little House Needleworks

Classic Colorworks hand dyed threads:

Honey Comb
Pea Pod
Brandied Pears
Fabric: 18th Century Brown by R & R Reproductions

* also uses DMC: 613, 950 that we do not carry.

More to come soon!  Don't miss our 05/29 #FridayUpdate #Hoffman30th for lots of quality x's and o's!

Friday, May 15, 2015

Blackbird Designs - Loose Feathers Abecedarian Series

We are happy to announce the release of "Garden Berries", part 12 of the Abecedarian Series of Loose Feathers charts from Blackbird Designs!

This is a lovely sampler of blooming flowers and happily singing birds, reminders that summer has finally arrived!  This is the closing design in the series and is stitched on 30ct Korty's Special Blend by R & R Reproductions.  The stitch count is 121w x 90h.

Please contact your local needlework shop for purchasing this chart, threads, and fabric.  Our shop locator will be helpful in finding a shop to assist you in person or online.

Garden Berries - Loose Feathers Abecedarian #12

Korty's Special Blend 30ct by R & R Reproductions

Loose Feathers Abecedarian Series

More from the Abecedarian series, listed in order of release date:



Thursday, April 23, 2015

[Square.ology] from Just Another Button Company & Hands On Design

Right around the time of the Nashville Market, a new series was launched from Just Another Button Company and Hands On Design.  We're happy to say we now have these patterns in stock and ready to ship to your local needlework shop!

The [square.ology] series is a unique collaboration of different styles by three different designers (Cathy Haberman, Cecile McPeak, and Rachel Martin) and introduces the "turn & stitch" concept.  It's fun and different and we hope you'll take time to look at these wonderful new charts and button packs (each sold separately)!

Bloom & Bloom Button Pack

Bee Dance & Bee Dance Button Pack

Around The Block & Around The Block Button Pack

Paisley Frame & Paisley Frame Button Pack

Where to buy, you ask?  No problem!  Any of the shops listed in our shop locator will be happy to assist you with purchasing in store or online!  Support them with your business!  You will not find these unique designs anywhere else!

Wednesday, April 15, 2015

New Designs - With Thy Needle & Thread

Four new designs by With Thy Needle And Thread arrived on Tuesday and are ready to ship!  These are not yet on our website so this is the official debut! 

More from With Thy Needle And Thread are featured in our Hoffman Online Reference Catalog.

Stitchers may use the "Find A Shop" link (right) to find a retail shop to purchase in person or online.

Spring Greetings Bouquet
HDC Item#: 15-1530

Button Button!
HDC Item#: 15-1531

A Tisket A Tasket
HDC Item#: 15-1532

Pin Feathers
HDC Item#: 15-1533


Friday, April 10, 2015

Celebrating 30 Years In Business!

Welcome to our brand new cross-stitch and needlework blog!  Don't you think it's about time Hoffman Distributing Company stepped into the blogosphere?  We are looking forward to posting new design information, designer interviews as well as news and information from the cross-stitch and needlework world.  Who knows what else might appear on these pages?

Plus, we are celebrating our 30th year in business!   It's hard to believe time has passed so quickly!  We continue to serve many of the same shops who have been around from the beginning as well as many valuable customers who joined us along the way.

I, personally, have enjoyed 21 years of service at Hoffman Distributing Company but was still a young man in school when the company was born.

Thirty years ago, the only cross-stitch I had encountered was in home-ec class.  I stitched a little green turtle (and I'm pretty sure I got an A)!  Back then, I was much more interested in getting to the skateboard ramp after school, showing off my new parachute pants on Friday night, and doing my best to look cool in my knockoff Wayfarer sunglasses (whether or not I pulled off the cool look is up for debate to this day).

Meanwhile, just about 55 miles up I-59, Hoffman Distributing Company was opening for business under the leadership of Lane and Cheryl Hoffman.  There was a need in the industry for a wholesale source of counted cross-stitch books and leaflets.  Shops needed to be able to purchase from one central location and enjoy fast shipping and no minimums.  Hoffman Distributing Company filled that need and 30 years later we're still proudly serving independently owned needlework shops around the world!

There have been many changes over the years, including the transition from our massive print edition of the  "Hoffman Reference Catalog" to the online version now known as the "Online Reference Catalog", a vastly different trade show landscape, and the emergence of online commerce.  However, our core mission of serving shops with fast and efficient service remains unchanged.

We are very grateful for the shops who continue to give us their business and for the designers who entrust us with their inventory.  It is a privilege to be a part of such a wonderful industry.

As we mark our 30th anniversary, we hope you'll bookmark our website and our brand new blog for news on upcoming designs, fabric, threads, accessories and cross-stitch related announcements. 

Remember to support your local needlework shop and purchase your charts and supplies from them (either in person or online).  Thank you so much for your support of the cross-stitch industry and Hoffman Distributing Company, Inc!  Check our blog often for new products and previews!


Michael Whatley